Espírito Santo delegation strengthens connections with the Argentine innovation ecosystem and expands opportunities for Brazilian retail tech companies.

The Brazilian Retail Techs in Argentina (BretA 2026) mission continues to connect innovation developed in Espírito Santo with the international market. On Wednesday (13) and Thursday (14), the 11 participating retail tech companies attended the 24th Retail Day — the leading B2B retail event in Argentina, held in Buenos Aires — and also visited the Buenos Aires Innovation Park, where a pitch session took place.

The program focused on exchanging experiences, building strategic connections, and creating business opportunities between Brazilian companies and Argentina’s innovation ecosystem.

“During the visit to the Innovation Park, we had a pitch session between Brazilian and Argentine companies, which created very important connections for future partnership projects,” highlighted Dieyniele Andrade, Director of Business and Management Control at the startup Infinite Foundry.

The tech company uses digital twins to simulate store layouts and logistics flows before physical implementation, validating investments and anticipating operational bottlenecks. According to Dieyniele, the agenda at the Innovation Park opened opportunities for collaboration in the areas of chemical formulation and dynamic simulations.

“Participating in the entire BretA mission provided Infinite Foundry with strategic connections and opportunities for investment and collaboration between Brazilian and Argentine startups,” the director stated.

Espírito Santo Gains Recognition in Argentina’s Innovation Ecosystem

Julia Faita, International Cooperation Coordinator at the Buenos Aires Innovation Park, highlighted Espírito Santo’s innovative potential during the visit by the delegation. According to her, the initiative strengthens ties between the Brazilian and Argentine innovation ecosystems and expands opportunities for startups from both countries to connect.

“Many people believe Brazilian innovation is concentrated in São Paulo, which is why it is important to discover the talent and solutions being developed in states such as Espírito Santo,” Faita said. “I was impressed by the solutions presented, which go far beyond traditional retail,” she added.

The coordinator also emphasized the importance of international cooperation in strengthening technological development across South America.

“Connections should not be only local, but also international. The partnership between Brazil and Argentina is cultural, economic, and strategic, and creating these innovation bridges is essential,” she highlighted.

“Brazil is a reference not only because of the size of its market, but also because of its talent and innovation. Hosting this delegation here was extremely important for strengthening opportunities and bringing our ecosystems closer together,” she concluded.

Espírito Santo Tech Company Supported by Fapes Presents Sales Campaign Solution to the Argentine Market

Specialized in incentive campaign management, the Espírito Santo-based startup Monnera is participating in the mission by presenting its platform focused on automating sales goals and reward programs for sales teams. The solution aims to increase employee engagement and boost business performance.

According to Alexandre Rodrigues, COO of Monnera, the mission has helped validate the solution’s potential within the Latin American market.

“We brought our sales campaign solution to Argentina, and it has been very interesting to realize that the market is similar to Brazil’s, especially because of the reward culture within pharmacies,” he stated.

“We have already started conversations with at least five partners to develop the market across Latin America,” added the COO. He also emphasized the importance of Fapes’ support for the company’s participation in the international mission.

“Without the economic grant, the curation process, and the training sessions carried out before the trip, we certainly would not have achieved the same results. I am grateful for the opportunity to participate and expand our possibilities for connections and business outside Brazil,” Alexandre Rodrigues concluded.

What is BretA 2026?

BretA 2026 is part of Brazilian Startups Worldwide (BSW), an internationalization program created by Fapes. The mission is promoted by the Foundation in partnership with Fecomércio Espírito Santo, Bcome.global, Sebrae, the Innovation Diplomacy Program (PDI) of Brazil’s Ministry of Foreign Affairs, and Mobilização Capixaba pela Inovação (MCI).

Press Information:

Fapes Communications Office
Samantha Nepomuceno | Igor Gonçalves
+55 (27) 3636-1867 | +55 (27) 3636-1858
comunicacao@fapes.es.gov.br